Antigua and Barbuda

Brief:

 

Get people to consider Antigua and Barbuda as the perfect holiday destination post-Hurricane Irma.

 
Idea:

 

In Antigua everything has to be amazing, just to get you to leave the beach.

 

We developed the above-the-line copy and visuals which went on to become the tourism campaign.

Result:

 

Revitalised interest and media coverage of Antigua.

Tourism minister calls 2017 "a landmark year" for Antigua and Barbuda tourism industry.

Record-breaking one million visitors in 2017 and two months consecutive growth in 2018 (9% up).

The original scamp
The final ad