Blue Marine Foundation

Brief:

 

Convey the impact of overfishing and create awareness of the Blue Marine Foundation's work.

 
Idea:

 

Jaws is scary, but a world without fish is truly terrifying.

Result:

 

Winner of the first Creativity For Good Competition as judged by BBH and Sir John Hegarty.

Featured in the Drum magazine.

By far and away the one we'd like to recommend... a very smart and clever way of capturing what we're talking about, it really gets people to think.

Click me for the press coverage