Financial Conduct

Authority

Brief:

Make people aware that the PPI deadline is rapidly approaching and they need to act now.

 
Idea:

Many of us find it hard to complain, even when something is blatantly wrong. So we enlisted the help of Fred Sirieix and Gok Wan to help us complain with more confidence.

Result:

 

3.6 million impressions for our short films with Gok on Facebook and Instagram.

20+ pieces of media coverage including a BBC News interview with Fred.

Had lots of fun working with this fashion legend.

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In addition we created a custom microsite to get people discovering their own complaining style.

Click 'Start The Quiz' to give it a go yourself!

Unsurprisingly, I'm a Delaying David.