McDonald's

Brief:

 

Build awareness of and create an online buzz around McDonald's big Christmas jumper giveaway.

 
Idea:

 

Why say your order... when you can sing your order?

 

We sent four mates through different McDonald's drive-thru's singing Christmas carols... with a twist.

Result:

 

3.9 million people watched the stunt on Facebook.

21,000 entries into the competition to win a jumper.

McDonald's most successful social content ever.

Awards

Chip Shop Awards 2018 - Food and Drink - Chip (Gold)