Technicians Make It Happen

Brief:

 

Get young people to consider becoming a technician by showing them the wide variety of roles out there.

 

Idea:

 

The world's first emoji chatbot. Simply pick an emoji and we'll match it up with a real career option.

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Result:

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Pitch-winning campaign.

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Average 10.5 messages over 1:48 per session.

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55,000 engagements in the first month over Facebook, Instagram and Twitter.