Technicians Make It Happen
Brief:
Get young people to consider becoming a technician by showing them the wide variety of roles out there.
Idea:
The world's first emoji chatbot. Simply pick an emoji and we'll match it up with a real career option.
Result:
Pitch-winning campaign.
Average 10.5 messages over 1:48 per session.
55,000 engagements in the first month over Facebook, Instagram and Twitter.
