Technicians Make It Happen

Brief:

 

Get young people to consider becoming a technician by showing them the wide variety of roles out there.

 
Idea:

 

The world's first emoji chatbot. Simply pick an emoji and we'll match it up with a real career option.

Result:

Pitch-winning campaign.

Average 10.5 messages over 1:48 per session.

55,000 engagements in the first month over Facebook, Instagram and Twitter.