Wyndham Rewards

Brief:

 

Make the whole of America aware of the great deals that can be had with Wyndham Rewards.

 
Idea:

 

Playful, memorable situations that put the character of the Wyndham Rewards Wyzard front and center.

Result:

 

The most awarded hotel industry campaign ever.

A nine-fold increase in reward night redemption.

Repositioned and redefined loyalty programmes in America as for the many, not the few.